Over the past seven years, my journey in UX and Product Design has taken me across a wide range of industries—from business management software and payroll systems in the Americas and the UK, to educational platforms, e-commerce, and even energy and asset management for wind turbines.

Each industry has brought its own unique challenges, and adapting to new environments, technologies, and user needs has become one of my strongest skills. I genuinely enjoy the process of learning how different systems work and finding the right balance between user experience and business goals.

My path began with a Master’s in Digital Design and has grown into a rewarding career that includes leading design teams and collaborating across disciplines. I’ve had the chance to work within both creative agencies and large corporate settings, gaining insight into how design functions in service-oriented models as well as in full-scale product development for both B2B and B2C markets.

Along the way, I’ve designed everything from SaaS platforms and on-premise software to case management systems, customer portals, intranets, and complete software suites.

Starting out in marketing and account management gave me a solid foundation in stakeholder collaboration and go-to-market strategy—skills that continue to shape how I approach design today. At the core of my work is a genuine curiosity for people, systems, and the ways design can make complex experiences simpler and more meaningful.